live on your own terms!

The Plucky Jester’s mission is to break you away from life on its default settings by sparking creativity.

My approach is different in that I promise you there will be discomfort but I will teach you how to cultivate courage and humour and embrace discomfort and use it as a tool for growth.

explore outside of the defaults and create something that only you could create

Take the first step: Join my fortnightly newsletter and spark your creativity by learning about all the amazing things at the intersection of psychology, art and tech!

here’s a taster

Stepping off the Treadmill: How to Break Free from the Hedonic Grind

join many others that have got plucky!


Joey is able to draw on and provide wide-ranging and helpful resources to supplement and shape the core program, thanks to his understanding of psychology and personal development pursuits. He is also very caring, compassionate and thoughtful, which made me feel supported


I used the course to start building an information collection source for a writing project. I recommend the course to those that have a goal and have had trouble setting up systems to meet it

Economist and Writer


The initial meeting was incredibly good. Great to set some parameters for how to achieve this goal, and letting me know that I would be supported throughout the process

Finance professional


I reached out to Joey because I had an ambitious yet nebulous goal to write a book but wasn’t really sure how to start. Joey helped me get clear on what exactly I was trying to achieve, why I wanted to write the book and helped me figure out an achievable daily writing habit. After the first session I was unstuck and three sessions later I’ve written the first two chapters on the book. I’m now on a creative roll! Highly recommend him to anyone with a big, scary creative project in front of them

Founder / Focus Bear


Joey was very much able to help me reflect on the why and how to break down a starting point that was so small I couldn’t say no

Technical Project Manager / Yoga Instructor / Remedial Massage therapist

about The Plucky Jester

The best life is one where you don’t settle for the default settings.

If you find bingeing TV or endlessly scrolling social media inherently unsatisfying and are looking for more out of life, you’re in the right place, friend!

I want you to feel that warm satisfaction of knowing you did some uncomfortable work to scratch your own creative itch.

It’s all about breaking away from the herd and creating something that’s uniquely yours.

I’m here to help you on that journey, with a touch of pluckiness and jest to make it enjoyable every step of the way